Tools in internal use
Brand voice, customer replies and content production. We use them in our own work; they are not offered in client projects.
THE PLATFORM
The platform behind every Ennphasis project.
The platform is the set of tools we build and work with. It keeps the work reviewable, repeatable and reversible, and software we build on it for a client comes under a licence of use.
TOOLS
Tools in production, all on the same base.
Each one explains its suggestions, logs every change and leaves the final word to a person; the principles page sets out the rules they share.
Amazon Ads
Rules engine that reviews campaigns, search terms and sales every day and suggests bid and budget changes with their reasons.
Search Intelligence
Turns Search Console, keyword research and competitor data into an ordered list of pages to write or update, not another dashboard.
Web Builder
Website system for several brands, with structured content and checks before each release. This site is built with it.
MORE ON THE PLATFORM
The rules behind the tools, and where they connect.
Principles
Why every tool keeps its history, records the reason for each change, never repeats one and lets a person undo it.
Integrations
The accounts and services the work connects to, from Amazon and Search Console to shops and forms, and the access rule behind each one.
NEXT
If your operation has outgrown spreadsheets and rules of thumb, start with where it breaks.
Tell us where decisions are made by gut, where the same mistake keeps coming back or where nobody can explain what a system did. Our reply points to the service that fits.
Tell us where it breaks