TOOL / WEB BUILDER

Websites built from structured content and checked before they go live.

Web Builder is the system we build websites with, this one included: pages are kept as structured content and assembled from shared blocks in the brand's style.

Talk about your websiteWeb architecture

HOW IT WORKS

From the page content to a checked release.

Every page passes the same steps before it reaches the public site.

Content

The page, written as data

Title, description, sections and calls to action are kept in one structured file per page, easy to review and change.

Design

Shared blocks

A set of tested blocks that take the colours and fonts of each brand, so a fix in one block improves every page that uses it.

Checks

Checks before release

Links, search engine data, languages, page structure and privacy are checked automatically. Publishing is a person's decision.

Page

The live page

Fast, readable and consistent with the rest of the site.

Check

Checked after release

After publishing, the live page is checked again instead of assuming it worked.

EXAMPLES

Six pages that show the blocks in use.

Technical examples on sample content, not services.

Templates

The page types this site is built with.

See the example →

Page openings

Ways a page can open, with and without movement.

See the example →

Explanation blocks

Panels, diagrams and step lists that explain how something works.

See the example →

Marketing blocks

Tabs, a case card, reviews, a price table and a tooltip.

See the example →

Reading a guide

Reading aids a long guide can use.

See the example →

Movement

Scroll animations and hover effects, used sparingly.

See the example →

WHERE IT IS USED

Where this system comes into the work.

It is not sold on its own; each service decides what the site is for and how it is run.

Web architecture

Site structure, page map and content rules for websites that need to grow.

See service →

Lead systems

Forms, qualification and follow-up of enquiries, built on the same system.

See service →

GEO content

Guides with structured questions and answers that search engines and assistants can read.

See service →

Traditional SMEs

Businesses that need a site people find through search, not a brochure with a contact form.

See the solution →

NEXT

If your website is hard to change or hard to find, tell us what it needs to do.

We use the system only where it makes the site easier to run.

Talk about your website