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Short call and inputs
We look at the catalogue, the site and who writes best. You bring datasheets, certificates, your buyers' usual questions and access to the site editor: our own where the tool allows it, never your password.
SERVICE / GEO CONTENT
GEO content: technical answers clear enough for AI search to quote.
When a buyer asks an AI assistant which material, standard or size fits a job, the answer comes from pages that state it plainly. We plan those pages, write or review them and structure them for generative engines.
WHAT WE DELIVER
Three parts, bought together or one at a time.
Some manufacturers want only the plan and briefs because their engineers write; others want finished articles. Quoted after a short unbilled call and paid upfront; articles, briefs and plan are yours.
Topic plan
The questions worth answering, grouped by product family and type of buyer, one page for each. Built from your catalogue, what your sales team hears and search data.
Briefs and review
For each article, the question, the short answer, the facts it needs and their source documents. Voice rules, and a review that removes any claim nobody can support.
Articles and markup
Finished articles, or a review of those your team writes. Each opens with the answer, ends with common questions and carries the structured data engines read.
WHAT THE SERVICE COVERS
One page for each question a buyer asks, written to be quoted.
GEO (generative engine optimization) content is the plan, writing rules and page structure that let ChatGPT, Perplexity or Google's AI answers quote your site as the source. For a manufacturer the questions are specific: which grade withstands a given temperature, how two models differ, what a certificate covers.
- Pages on the site you already have, not a new website
- AI search decides what it quotes: no citations, rankings or traffic promised
- No invented figures, statistics or customer stories in any article
HOW CONTENT GETS MADE
From your catalogue to published answers.
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Plan approved
You approve the topic plan before writing starts, and your expert marks which claims the company can back with documents.
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Write and check
Each article follows its brief. A person checks facts, voice and structure, and your expert approves the technical content before publication.
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Publish and update the plan
Published pages are checked for structure and links, and the plan gains the questions that still have no page.
NEXT TO THIS SERVICE
Our own tools and guides, and the work around content.
The site's templates and URLs, and the enquiries the pages bring, are separate work. The guides on this site are written under the same rules.
Deciding what to write next
Search Intelligence, our search data tool, gathers keywords and competitor moves; a person decides what is published.
Reading how it works first
Guides on topic plans, briefs, voice rules and markup, open to anyone.
Templates or URLs have to change first
Web architecture sets the structure before more pages go on.
BUYING QUESTIONS
Questions about a GEO content project.
Do you use AI to write?
Yes, as drafting help inside a brief that fixes the facts. A person checks every article against your documents before it reaches you for approval.
Can the content be in English and Spanish?
Yes. Each language gets its own plan, built from the questions buyers ask in that market, instead of a straight translation.
Do we have to start from zero?
No. The plan counts the pages you already have and marks which to keep, adjust or merge, so old and new pages never answer the same question twice.
When will AI answers start citing us?
We give no date. Engines revisit pages on their own schedule and weigh sources nobody controls, so the work is judged by the pages delivered and what changes afterwards.
TO BEGIN
Send us two or three questions your buyers ask before ordering.
Add your site's address. The answer names the next step: a quote after a short call, or an hour of consulting if a decision comes first.
Talk about your content