GUIDES / AMAZON
How Amazon works for manufacturers and brands.
Selling on Amazon means running listings, advertising, stock, fees and account health inside one account, where each area moves the others. These guides explain every area in the terms a manufacturer uses.
WHAT THESE GUIDES COVER
Amazon has its own rules for search, advertising, stock and compliance.
A product page on Amazon competes inside Amazon's search, pays Amazon's fees and depends on stock held in Amazon's warehouses or shipped on time from yours. A problem in one area often shows up first as a number in another: a weaker main image, a suppressed variation or an empty warehouse can look like an advertising problem.
The guides are written for manufacturers that already sell through distributors, a sales team or their own shop, and either have an account that underperforms or are deciding whether to open one. They assume there is no Amazon team in-house.
- Listings, images and A+ content, where visits become orders
- Advertising measured against margin as well as against ad sales
- Stock, fees and account health, which keep a product on sale
- New marketplaces in Europe and the US, and what each one requires
CATEGORIES
Ten areas of an Amazon account, one page each.
PPC & advertising
Campaign structure, search terms and bids, with ACoS and TACoS read against margin.
Listings & content
Titles, bullet points, backend keywords, variations and A+ content, and what each one changes.
Photography & creative
Main image rules, secondary images, infographics and video, and the buyer question each answers.
Operations & inventory
FBA or own shipping, replenishment, storage limits and stock spread across several marketplaces.
Fees & profitability
Referral, fulfilment, storage and advertising costs per unit, and the margin left after them.
Account health & compliance
Performance metrics, policy warnings, product documents and what to fix before a listing is blocked.
Brand protection
Brand Registry, trademark requirements, hijacked listings and sellers the brand has not authorised.
Analytics & intelligence
Business, search query and advertising reports, read together to choose the next action.
Europe expansion
VAT, Pan-European FBA or a single warehouse, packaging registrations and listings per language.
US expansion
Tax forms, sales tax, import and US product rules when a European brand opens Amazon.com.
GUIDES
Amazon questions the guides answer.
How to Set Amazon PPC Bids
How to set Amazon PPC bids from target ACoS, conversion rate, order value and search term data, and when to raise, lower or hold each bid.
FREQUENTLY ASKED
Questions manufacturers ask about Amazon.
What does a manufacturer need before selling on Amazon?
Do we need Brand Registry to sell on Amazon?
Does an Amazon account need a dedicated team?
What causes conflict between Amazon and distributors?
Seller Central or Vendor Central?
SERVICES
When you want the work done instead of read about.
Amazon audit
A diagnosis of an account that already sells, ending in the fixes to make first, each with its evidence.
Sellers already on Amazon
Three situations sellers often recognise, each with the step that comes first.
Consulting by the hour
A paid session when the question is whether Amazon suits the catalogue, Seller or Vendor, or which marketplace to open next.