TOOL / AMAZON ADS

Amazon ad changes suggested every day, approved by a person.

Our Amazon Ads tool reads campaigns, search terms and sales and proposes bid and budget changes, each with the reason behind it.

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HOW IT WORKS

From the data to a change you can check.

Rules do the daily review; the decision stays with a person.

Data

Campaigns, search terms and sales

Spend, clicks, orders, ACoS and TACoS for each marketplace, each in its own currency, so figures from different markets are never mixed.

Rules

Written rules

Each rule says when a bid or budget should move and why. Rules are versioned, so every suggestion can be traced back to the rule behind it.

Decision

Suggestion, review, approval

A person sees each suggestion with its reason and approves it or not. Changes to several campaigns at once need an explicit confirmation.

Change

The change in Amazon, with a record

The new bid or budget, the value before, the reason and who approved it are recorded, and the change can be undone.

Check

Confirmed in Amazon

After each change the tool reads Amazon again to confirm it applied. Anything unexpected is flagged.

RULES

Three kinds of rules.

A rule becomes a default only after it has worked on real accounts. None of them pauses a weak keyword: its bid goes down towards the minimum, so it keeps collecting data at a low cost.

In useready

Default rules

Established rules with conservative limits, such as minimum bids and target ACoS ranges, plus one that finds new search terms that sell.

Adjustedready

Rules for one account

Rules adjusted to a product's category, margin or season, agreed with the client before they are used.

Testingneeds approval

Rules under test

New rules that only make suggestions while their results are compared with the period before. They join the rules in use only when a person approves them.

WHERE IT RUNS

Part of our Amazon work.

Clients do not buy it separately, and the ad account stays in their name.

Amazon operations

Ad maintenance from the prepaid bag of hours, alongside listing fixes, stock and account health.

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Amazon audit

A review of advertising against listings, margin and stock, to see what needs changing first.

See service →

Amazon sellers

Brands already selling on Amazon that want advertising decisions they can check.

See the solution →

RELATED READING

Further reading on setting bids.

How to Set Amazon PPC Bids

How to set Amazon PPC bids from target ACoS, conversion rate, order value and search term data, and when to raise, lower or hold each bid.

Read the guide →

NEXT

If your ads review is manual or hard to follow, tell us how it works today.

Describe how your account, rules and approvals work now. If the tool would not improve your review, we leave it out.

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