Source
Amazon Ads API + sales data
Continuous read of campaigns, search terms, ACoS, TACoS, margin. Money is currency-aware (EUR canonical views).
CAPABILITY / AMAZON ADS
Daily Amazon Ads decisions with audit trail and human override.
Amazon Ads is the capability of the platform that owns the bid decision loop. Rules generate suggestions, the operator reviews and approves, approved actions write to Amazon with an audit trail, and reversibility is built into every action. No silent auto-applies on money. Batch applies require numbered confirmation.
OPERATING VISUAL
Bid control stays visible before money moves.
The capability reads Amazon Ads signals into a controlled lane system: suggestions can move, but spend changes stay behind review, confirmation and readback.
- five decision lanes kept parallel
- active control marked before apply
- operator review before money moves
WHAT IT DOES
The capability replaces the manual daily Ads review.
Amazon Ads is opinionated: never auto-apply on money without operator approval, never bypass suggestion feedback state, never SUM money across marketplaces without grouping. The constraints come from operating incidents, not theory.
web-builder / production route
Canonical route /platform/amazon-ads/
Surface state live capability
Daily decision loop Suggestions surface every day with reason, snapshot, and the bid/budget delta. Operator reviews before any apply.
ready
Idempotency Same (rule, natural_key, target_state) never duplicates. Re-running the loop is safe.
ready
Audit trail Every apply writes to ads.audit_log with reason, snapshot_before, rules_version (git SHA), actor and confirmation reference. audit_review.py consumes it.
ready
Money safety Currency-aware via *_eur_micros views. SUM without GROUP BY marketplace_id is lint-failed in CI. The platform forbids the most common money bug.
required
Apply gate Money-moving applies require explicit operator approval. Batch apply needs numbered confirmation before execution.
blocked
Decision gate operator owns
The platform suggests with explanation; the operator decides. No auto-apply on bid or budget without the human in the loop, and every approved action gets read back after execution.
RULES CATALOG
Three tiers of operating rules.
Rules are organized by maturity, scope and side-effect surface. Each tier has its own promotion path from experiment to default.
Tier 1 — Defaults
Established rules running with conservative thresholds and mandatory audit. Bid floors, ACoS bands, search-term harvesting.
Tier 2 — Account-specific
Rules tuned for an account's category, margin shape, or seasonal pattern. Reviewed with the operator before promotion.
Tier 3 — Experimental
New rules running in shadow mode with before/after panels. Promoted to Tier 1/2 only after operator approval.
ACTIVATED THROUGH SERVICES
Which services run on this capability.
The capability is the substrate. The services are how an engagement activates it, with the operator running the daily loop in the client account.
Amazon management
Continuous management of the Amazon account where Amazon Ads runs as part of the weekly operating cadence.
Amazon audit
Account audit that reads PPC against listings, margin and stock — the upstream read for whether ads work needs continuous management.
USED IN VERTICALS
Which solutions use this capability.
Amazon sellers
Vertical solution where Amazon Ads is the operating core. Combined with amazon-management, amazon-audit, amazon-expansion.
Strategic partners
Multi-account partners who need the capability operated consistently across portfolios.
RELATED READING
Articles that read the capability from the operator's seat.
How to Set Amazon PPC Bids: A Data-Driven Approach
how to set amazon ppc bids with a practical framework based on ACoS, conversion rate, average order value, and search term evidence.
ACTIVATE
If your Amazon Ads review is manual, opaque or unsustainable, this capability replaces the daily grind with an audited loop.
Amazon Ads activates with the operator in the loop from day one. The conversation starts with your current account shape, your rules, and the approval gates required before money moves.
Request a system review