AMAZON / ACCOUNT HEALTH & COMPLIANCE
Amazon account health: the metrics, and what to do when a warning arrives.
Account health is Amazon's view of whether a seller meets its performance targets and selling policies: order defects, late shipments, cancellations, tracking, and complaints about intellectual property, authenticity or product safety.
WHAT THIS TOPIC COVERS
Each warning on the Account Health page has its own way out.
Seller Central groups account health into customer service, policy compliance and shipping performance, each metric with a target set by Amazon. A policy complaint may need a corrected listing, a document, a supplier invoice or an appeal. Tax, legal or product-safety questions stay with the specialist who signs them.
- Order defect, late shipment, cancellation and valid tracking rates
- Suppressed listings and the details behind them
- Intellectual property, authenticity and product-safety complaints
- Plans of Action for appeals and reinstatement
FREQUENTLY ASKED
Account health questions sellers ask.
What is Order Defect Rate on Amazon?
Order Defect Rate (ODR) is the share of a seller's orders that received negative feedback, an A-to-z Guarantee claim or a chargeback over a rolling period set by Amazon. Amazon publishes a limit for it, and a rate above that limit can cost the seller its selling privileges. A rising ODR is worth investigating before it reaches the limit.
Why was my Amazon listing suppressed?
Amazon suppresses a listing when it is missing required details or breaks a listing rule, for example a missing main image, a title that is too long or a wrong attribute. A suppressed listing stays in the catalogue but does not appear in search. Seller Central shows the reason, and the fix starts with correcting the flagged detail.
What is a Plan of Action for an Amazon appeal?
A Plan of Action is the written appeal a seller sends to reinstate a listing or an account. It sets out the root cause, the corrective actions already taken and the preventive measures that stop the problem from happening again. Amazon reviews it against the specific violation it cited, so each point should answer that violation with evidence.
Does an intellectual property complaint mean the product is counterfeit?
No. It means a rights owner has told Amazon that a listing infringes a trademark, copyright, patent or design. Some complaints are resolved by correcting the listing or with a retraction from the rights owner, and others are appealed with evidence; disputes over the right itself go to an IP lawyer.
GUIDES
Guides on account health and compliance.
Metrics, warnings and appeals
Order defects, suppressed listings, Plans of Action and IP complaints are explained above. For a case already open in your account, see Amazon operations.
RELATED TOPICS
Topics that feed into account health.
Brand protection
Brand Registry, resellers and counterfeit offers, seen from the brand's side.
Listings & content
Titles, attributes and images, where many suppressions and policy warnings begin.
NEXT STEP
A warning in your account and no one to answer it?
We take account-health cases one at a time, each drawn from a prepaid bag of hours on a complexity scale agreed at the start. To decide whether to correct, document or appeal before you reply, book consulting by the hour.
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