AMAZON / PHOTOGRAPHY & CREATIVE
Amazon product images: the main image, the image set and A+ visuals.
Amazon product photography is the set of images a buyer sees in search results and on the listing. The main image must follow Amazon's rules and decides the click; the rest answer questions before the purchase.
WHAT THIS TOPIC COVERS
The main image is judged at thumbnail size.
In search results the buyer sees the main image small, next to competing products, so it has to be recognisable at a glance while meeting Amazon's rules. The secondary images, A+ visuals and video then answer what the thumbnail cannot.
- Main image rules and how they vary by category
- The order and purpose of the secondary images
- A+ modules, comparison charts and brand visuals
- Listing video: where it helps and where it adds little
FREQUENTLY ASKED
Amazon image questions.
What are Amazon's main image requirements?
Amazon requires the main image to show the product on a pure white background, filling most of the frame, with no added text, logos, watermarks or items that are not included. Categories can add rules of their own, and a main image that breaks them can get the listing suppressed. Seller Central publishes the image guidelines for each category.
What should the secondary images on an Amazon listing show?
Each secondary image answers one question a buyer has: the product in use, its size against something familiar, key details, what is in the box and how it compares within the range. The order follows those questions, from what the product is to why it suits the buyer.
Is video worth producing for an Amazon listing?
Video helps when the product has something static images cannot show well, such as assembly, movement or how it is used. For simple products, the images and A+ content usually cover the same ground. Brands enrolled in Brand Registry can add video to their listings.
Can the same photos be used in every Amazon marketplace?
The photographs themselves can usually be reused. Images with text, such as infographics or A+ modules, need a version in each marketplace's language, and each set is checked against that marketplace's category rules before upload.
GUIDES
Guides on Amazon product images.
From thumbnail to A+ visuals
Main image rules, the secondary set, video and reuse across marketplaces are answered above; photography for a new listing comes with product creation.
RELATED TOPICS
Topics the images work with.
Listings & content
Titles, bullet points and attributes, the text the images work alongside.
Analytics & intelligence
Click-through and conversion data to check whether new images changed anything.
NEXT STEP
New products that need images and a listing?
Photography is added to product creation at a closed price, together with the listing and the A+ design, and starts once the samples reach us. Replacing or reordering images and updating A+ modules on products already selling comes out of the bag of hours; new photography for them is quoted separately.
Ask for a quote